Google Analytics has evolved into a complex analytic software. There are tons of data for analysis. But when it comes to key metrics that matches your business objective (read this article - KPI for Websites), you don’t need all of them. Google Custom Reports is the solution.
With Google Panda Updates, webmasters and businesses across the world have realized the importance of maintaining quality pages for higher SERP ranking. You might not intentionally create low ranking web pages but once you start publishing on a regular basis, low quality pages will be created or generated.
Steps to Identify low quality pages
Most often, we are engrossed in trending topics, news and latest developments and forget what our readers want. How should we create a content plan that will satisfy our readers? We have identified some best practices from our experience, managing a leading MBA Admissions portal.
1) Identify your target market
A common problem seen in mid to large websites is the custom or CMS generated URL parameters, which can increase the number of duplicate pages indexed in Google. As a solution, Google Webmasters Tool introduced an advanced feature – URL Parameters. The parameter settings are recommendations for Googlebot. If you want to make sure that BOTS follow crawl and index settings, use NOINDEX directive and robots.txt. They are more powerful.
As Online Businesses, our time is divided between analyzing traffic trends, fixing technical issues, building links and interacting through social media. Content creation always takes a back seat. Many companies have writers on its payroll to perform this task. But as businesses, we solve customer problems on a regular basis and learn from each interaction.
Analytic software does not ignore admin and team visits by default. You have to create filters to ignore the visits. In Google Analytics, filters can be set to exclude IP address visits, and report visits only from a subdomain or directory.
Steps to create a Filter to ignore team and admin visits in GA
On August 9th 2012, Google released the guidelines for conducting A/B and multivariate tests. The guidelines were released in response to the commonly asked question – “How will testing impact search ranking?” Google has warned marketers from running the experiments for too long.
Behavioral targeting provides businesses with the ability to serve customized marketing messages, content and products, according to the visitor's preference, demographic and behavior. From 2011, companies started implementing Behavioral Targeting in Ad networks. The result - a 670% improvement in Click Through rate. Re-targeting Ads through Google AdWords is an example of behavioural targeting.
Adwords Automated rules allow you to set conditions that trigger automatic account changes. For PPC marketers, this feature is useful in campaigns where frequent changes are common. As a Digital agency, you cannot ignore a campaign and expect rules to take over. The daily monitoring and changes are inevitable. But automated rules are useful if you have International clients.