Blogs

How to Identify low quality pages in your Website?

With Google Panda Updates, webmasters and businesses across the world have realized the importance of maintaining quality pages for higher SERP ranking.  You might not intentionally create low ranking web pages but once you start publishing on a regular basis, low quality pages will be created or generated.

Steps to Identify low quality pages

How to identify Blog Topics that your Readers Want (For Small Businesses)

Most often, we are engrossed in trending topics, news and latest developments and forget what our readers want. How should we create a content plan that will satisfy our readers? We have identified some best practices from our experience, managing a leading MBA Admissions portal.  

1) Identify your target market  

Follow these 4 Tips before updating URL Parameters in GWT

A common problem seen in mid to large websites is the custom or CMS generated URL parameters, which can increase the number of duplicate pages indexed in Google. As a solution, Google Webmasters Tool introduced an advanced feature – URL Parameters. The parameter settings are recommendations for Googlebot. If you want to make sure that BOTS follow crawl and index settings, use NOINDEX directive and robots.txt. They are more powerful.

Keyword Research Tips for Businesses – Use Psychographic Segmentation

As Online Businesses, our time is divided between analyzing traffic trends, fixing technical issues, building links and interacting through social media. Content creation always takes a back seat. Many companies have writers on its payroll to perform this task. But as businesses, we solve customer problems on a regular basis and learn from each interaction.

Behavioral Targeting – The Next Big Thing?

Behavioral targeting provides businesses with the ability to serve customized marketing messages, content and products, according to the visitor's preference, demographic and behavior. From 2011, companies started implementing Behavioral Targeting in Ad networks. The result - a 670% improvement in Click Through rate. Re-targeting Ads through Google AdWords is an example of behavioural targeting.

Adwords Automated Rules Explained With Example

Adwords Automated rules allow you to set conditions that trigger automatic account changes. For PPC marketers, this feature is useful in campaigns where frequent changes are common. As a Digital agency, you cannot ignore a campaign and expect rules to take over. The daily monitoring and changes are inevitable. But automated rules are useful if you have International clients.