Blogs

Google AdWords Enhanced CPC - How to Implement

If you have been running your Ads in Google AdWords and have received numerous impressions and clicks, this is the right time to enable enhanced CPC. With enhanced CPC, Google will determine the bid rate for you. Based on previous clicks and conversions, Google will increase your bid or lower your bid for better and worse performing keywords. Remember, the bid variation is based on conversion and not click through rate.

Why your E-Mail Newsletter Open Rate is inaccurate?

The 1x1 pixel image was introduced in Email newsletter Campaign Services during a time when Email clients like MS Outlook downloaded images by default. But since MS Outlook 2007, images are disabled by default. The open rate that you see in your Email Campaign Analytic Dashboard might not be entirely accurate. 

How Does Email Marketing Service track Open Rate?

6 SEO Best Practices for your URLs

URL (Uniform Resource Locator) allows web users to access the webpage, documents or any other resources hosted in your server. How should the urls be structured for blog sites with 40 pages, 1000s of pages or e-commerce site with over 10000 pages? The answer is each type of blog has a different way of presenting its unique page to the user. More than the bots being able to figure out what your webpage is about, it is important that you structure your web urls for your visitors.