Google Algorithm has evolved over the past decade, and it has been evolving considerably in the past 3 years. The major changes from 2003 to 2010 was towards optimizing the results against sites and brands that were using SEO tactics that were black-hat, and spammy in nature.
Content Creation and Marketing
With Google Panda Updates, webmasters and businesses across the world have realized the importance of maintaining quality pages for higher SERP ranking. You might not intentionally create low ranking web pages but once you start publishing on a regular basis, low quality pages will be created or generated.
Steps to Identify low quality pages
Most often, we are engrossed in trending topics, news and latest developments and forget what our readers want. How should we create a content plan that will satisfy our readers? We have identified some best practices from our experience, managing a leading MBA Admissions portal.
1) Identify your target market