Conversion Rate Optimization

Get more Customers by focusing on conversion rate optimization - a new approach to boost revenue.

Multivariate Testing - Introduction

Multivariate Testing: If you are currently working on improving conversion in your critical pages then you might have come across the term “Multivariate Testing’. A/B Testing is a simple concept. You test for two versions A and B and find out which version converts better. The variation can be any aspect of the page – design, colour of the button, headline, background colour or Call to Action.