Click Through Rate

Click through rate(CTR) is the backbone of Internet Advertising. Although other metrics are being considered like the impact of indirect response to an Ad, agencies and marketers use click through rates to calculate the immediate impact of Advertising.

Formula

CTR = (Clicks/Impressions) x 100

Clicks: Number of times an Ad is clicked.

Impressions: Number of times an Ad is viewed

What is a Good Click through rate?