Blogs

When Google introduced Attribution Modelling in their analytics, marketers learned more about Last Interactions, First Interaction and Assisted Conversions (More on this in another tutorial). But let us look at the difference between first interaction and last interaction. The Marketing channel that introduced the visitor to your website just before the conversion is categorized under Last Interaction and the channel that first introduced the visitor to your website is the First Interaction channel.

 “Hello…. I am calling from…. Would you like to give backlink?”

“Say what? “

“Backlink Backlink”

I don’t know who taught these sales rep the art of link building, but he sure is no time waster; straight to the request after the customary “hello.” 

The direct question takes a much familiar format in an email request. 

Error Looks like:

Experiment code missing the cookie domain name declared in tracking code

This error happens when you have the old Google Analytics Code and the Content Experiments Code is of a later version. 

We recommend that you update the GA Code but if you cannot, add a domain declaration just above the Google Content Experiments Code like:

The justification of hiding majority of keywords from Google Analytics is a debate for another day but on 23rd Sep 2013,Google converted nearly 100% of keywords to (not provided). This means that Webmasters would not be able to track the keyword used by the visitor to reach each page through Google search engine.

History of (not provided) keywords

Unlike Social Media and Search, Stumble upon serves content based on your preference and interest, and as the word “Stumble” suggests, the service is for users who are interested in discovering content according to their interest. The concept by itself leads to visits that have low engagement, and high bounce rate. But that does not mean that the service is of little use in spreading the brand name across the network. For Businesses starting out or looking to broaden their readership, stumble upon can introduce the brand to new readers.

Paid Discovery

Gmail has revamped the look of its inbox with tab-based navigation. By default, the inbox is divided into three tabs: Primary, Social and Promotions. 

Primary: All personal emails from friends and family, password reset and account information and Google alerts are categorized under this section.

When you set up your first Content Experiment, you might face a cookie domain name consistency error. This error is caused by using different domain name settings for Google Analytics and Content Experiments code. 

To fix the error, change the content experiment code to reflect the domain name settings used in Google Analytics Code.

Google Analytics Code

var _gaq = _gaq || [];

_gaq.push(['_setAccount', 'UA- Account Id']);

Bidding relentlessly without getting any feedback on impression share and competition can be inefficient. To fix this problem, Google AdWords has introduced the Auction Insight Report.

To access the Auction Insight Report

1) Click Any AdGroup that have enough clicks and conversion – around 5000 to 10,000 impressions.Remember the auction report can only be accessed at AdGroup level