Google Algorithm has evolved over the past decade, and it has been evolving considerably in the past 3 years. The major changes from 2003 to 2010 was towards optimizing the results against sites and brands that were using SEO tactics that were black-hat, and spammy in nature.
Content Creation and Marketing is an integral part of Brand Building. Unlike PPC Ads, which has clearly defined performance metrics like Click Through and Conversion Rates, performance metric for Content is still limited to page views. Our team at ByteFive has shortlisted a couple of metrics that can give marketers and publishers an additional insight into the impact of their articles.
With Google Panda Updates, webmasters and businesses across the world have realized the importance of maintaining quality pages for higher SERP ranking. You might not intentionally create low ranking web pages but once you start publishing on a regular basis, low quality pages will be created or generated.
Steps to Identify low quality pages
1) List the Indexed pages
The first step is to find out the indexed pages from your website. Start with the command
site :<websitename.com>
Go through each indexed page
Most often, we are engrossed in trending topics, news and latest developments and forget what our readers want. How should we create a content plan that will satisfy our readers? We have identified some best practices from our experience, managing a leading MBA Admissions portal.
1) Identify your target market
Start with broader markets: Investment, Insurance, Marketing, Internet Marketing, Education, Small Business Coaching etc.
2) Find your niche market