SEO is more cost-effective than Pay Per Click Campaigns and should be considered as a core competency in a Business.
With RavenTools announcing that it would no longer use Google’s scrapped ranking data, webmasters and SEOs have started reviewing the need for tracking keyword position. Of all the SERP tracking articles in the SEO blogosphere, there has been conflicting opinions from SEO experts.
Case against SERP tracking
1) Personalization
URL (Uniform Resource Locator) allows web users to access the webpage, documents or any other resources hosted in your server. How should the urls be structured for blog sites with 40 pages, 1000s of pages or e-commerce site with over 10000 pages? The answer is each type of blog has a different way of presenting its unique page to the user. More than the bots being able to figure out what your webpage is about, it is important that you structure your web urls for your visitors. Here are some best practices:
Meta Description is the text snippet that is visible just below the title of your page in Search Results. Although Google has announced in 2009, that Google’s algorithm doesn’t take into consideration the meta description and meta keywords for ranking each page, meta-description is important to improve your click through rate in SERPs.
Every web page should mandatorily have a title. The title is provided by using a Title Tag <title>. If you click the view page source in any web page, you can see the title included under the <head> tag as follows:
<head> <title>ByteFive Internet Marketing, SEO, Pay Per Click, Content Marketing and Social Media</title> <head>