Social Media has evolved from a niche tool to a widely adopted communication media for brands, customers and prospects. Search Engines are using clicks from social media links as one of the ranking signals that decides how your web page rank for certain keywords. It is important that you see the value of social media beyond SEO.
Why should you use Social Media?
Google Plus for Business has gone live for users all around the world. The news was announced on Nov 7th 2011 in the Official Google Blog. Features like Hangout and Circles are also available in the page. In addition to that the users who has +1ed your page will be classified to Following, Customers, VIPs and Team members.
What are the default types of user segmentation provided by Google Plus?
Twitter Advanced search will allow you to get the latest trends and opinions about topics ranging from breaking news, politics, controversies, product releases, movie reviews to wide range of niche topics.
As with Search Engine, lot of techniques can be repeated for Twitter search
1) Broad Search
This will give all the results related to the search term used. For example if you are searching to find out what people are saying about UK Economy, type in: