Google Human Raters – How Processes and 7 Biases influence results
Google Search results are not entirely based on algorithms. Human Raters play a crucial role in evaluating algorithm changes. They have to first understand the query type – navigational, informational & transactional. Then they have to evaluate the pages in the search results for relevance and the value it offers to the user. Based on relevance, Human Raters (Quality Raters) have to rate the pages as Vital, Useful, Relevant, Not Relevant, or Off-Topic.