Gmail has revamped the look of its inbox with tab-based navigation. By default, the inbox is divided into three tabs: Primary, Social and Promotions.
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Primary: All personal emails from friends and family, password reset and account information and Google alerts are categorized under this section.
On August 9th 2012, Google released the guidelines for conducting A/B and multivariate tests. The guidelines were released in response to the commonly asked question – “How will testing impact search ranking?” Google has warned marketers from running the experiments for too long.
Below are some guidelines for running an effective test with minimal impact on your site’s search performance.
1) Don’t Cloak
Bounce Rate is the percentage of visitors who just access one page in a website and then leaves. If you have a popular blog, regular visitors will not access more than one page in a visit. In such cases, Bounce rate based on page view would be meaningless. Third Party Web Analytics Software like Clicky Web Analytics had been using time on page as a factor for determining Bounce Rate. According to Clicky, any visit that lasts more than 30 seconds, even if it is a single page view, is an engaged visitor.