Persona

When it comes to writing Google Ads, you will notice that apart from Bid Management, Campaign Structure (Keyword Grouping and Ad Group Management), landing page optimization and daily campaign monitoring, writing Ad Copy for different Persona is crucial to stand out in the SERP. It does not matter if you are the last Ad in the first page. It matters how your message resonates with the consumer and differentiates from your competition.

Persona marketing is not new in traditional marketing space. The best Direct Mail marketers create personas even before writing a single line of copy. It allows them to group together potential clients according to demographic, goals, desires and purchasing power. Can we replicate this model for the web and attract our ideal client?

Here are some action steps that can help you attract the ideal clients to your website