4 Strategies to Combat 100 Percent (not provided) keywords
Keyword Research
4 Negative Effects of (not provided) keywords
The justification of hiding majority of keywords from Google Analytics is a debate for another day but on 23rd Sep 2013,Google converted nearly 100% of keywords to (not provided). This means that Webmasters would not be able to track the keyword used by the visitor to reach each page through Google search engine.
History of (not provided) keywords
Managing Transition from Informational to Transactional Queries
Google Adwords have enabled Businesses to attract clients with the intent of purchasing a product/service. But a large chunk of visits are still guided through Search Engines. This is because before the client enters the transactional keywords, he will use several informational queries before making the purchase.
Informational Queries -> Transactional Queries -> Purchase
Keyword Research Tips for Businesses – Use Psychographic Segmentation
As Online Businesses, our time is divided between analyzing traffic trends, fixing technical issues, building links and interacting through social media. Content creation always takes a back seat. Many companies have writers on its payroll to perform this task. But as businesses, we solve customer problems on a regular basis and learn from each interaction. This gives us a unique advantage over writers who can only create peripheral articles about our Business; we have learned the hard way on what works and what does not.
Search Intent - 6 Types that you Should Know
The great thing about Search Engines, especially Google Search Engine is that you can get the intent of the search with Keyword Research and monitoring tools. You don’t have to guess what your prospects are searching for. There are six categories of searches:
Query Deserves Freshness
Query Deserves Freshness(QDF) is a ranking factor used in Google Algorithm for time sensitive search phrases. For example, if you had searched for Steve Jobs when his death made news in October 5, you would have noticed websites constantly changing their rank in top 5 position for the term "Steve Jobs dead". This is because Google in 2007 started tweaking its algorithm to include fresh blog posts and news about hot topics in its Search Results page, moving away from listing traditional news sites as the only source for "hot" topics.