Bing SEO Reports is similar to the HTML Improvements feature in Google webmasters tool. In addition to HTML suggestions, Bing creates the report based on 15 SEO Best practices. The reports are run every two weeks. The main difference between SEO Analyzer and SEO Reports is that, the later generates reports based on the domains listed in the account. Some of the SEO suggestions are:
1. The <img> tag does not have an ALT attribute defined
2. The page contains multiple titles
Microsoft has been trying hard to attract more webmasters to Bing with some nifty tools in the Bing Webmaster’s Tool collection. The latest and the most effective SEO tool is the Bing SEO Analyzer.
As the name suggests, by entering a URL, the SEO Analyzer checks any verified domain pages for SEO errors.
There will be SEO suggestions in the left-hand side with live preview on the right
No matter what Google tells about negative SEO, it does work. Competitors have cleverly used negative SEO to outrank genuine quality sites. Yeah..Yeah. Google has justified the penguin update and have said that negative SEO has little impact on well-known brands. The impact has been for scrapper sites and sites that used Black Hat SEO techniques.
If you are wondering whether it is important to submit your website to Bing Search Engine, here are some statistics:
1) According to the latest comscore report, Bing overtook Yahoo as the second largest search engine in Jan 2012 with 15.1% market share
2) According to Compete’s Jan 2012 report, Bing’s growth in US markets has been steady with the growth rate reaching 16.3%
Bing has introduced a new feature in its Webmasters tool – Mark-up Validator. If you are worried whether your website follows the standard coding and mark-up conventions, visit the crawl section in Bing’s webmasters tool.
1) At the far right you will see the Mark-up Validator
2) Enter your website url/or the url of a popular site
If you are a Microsoft Ad Center user then you might be aware of the Microsoft Advertising Intelligence tool. It is a Plugin for MS Excel, which allows you to do keyword research and find Key Performance Data like the volume, demographic and geographic data. With the tool, you can also forecast monthly keyword volume and get Ad specific information like the clicks, impressions, position, CTR(click through rates) and Cost per click.
Pre-Requisite for Microsoft Advertising Intelligence Tool: MS Office Excel 2007 or 2010