Google Algorithm has evolved over the past decade, and it has been evolving considerably in the past 3 years. The major changes from 2003 to 2010 was towards optimizing the results against sites and brands that were using SEO tactics that were black-hat, and spammy in nature.
Before you decide and pick the testing tool, consensus should be reached on the goal(s) that you are trying to achieve. Preferably, have one major goal.
How do you set a goal?
1) Duration
Define the duration of the test before setting the goal. If the test is run for 2 weeks, the numbers associated with the goal should be based on that.
2) Specific
Google Adwords have enabled Businesses to attract clients with the intent of purchasing a product/service. But a large chunk of visits are still guided through Search Engines. This is because before the client enters the transactional keywords, he will use several informational queries before making the purchase.
Informational Queries -> Transactional Queries -> Purchase
Content Creation and Marketing is an integral part of Brand Building. Unlike PPC Ads, which has clearly defined performance metrics like Click Through and Conversion Rates, performance metric for Content is still limited to page views. Our team at ByteFive has shortlisted a couple of metrics that can give marketers and publishers an additional insight into the impact of their articles.
Google Analytics Profile allows Marketers to segment the traffic based on location. For most website, 2-3 countries would be contributing towards most of the revenue. Instead of filtering Google Analytics with custom segments, it is a better idea to create profiles for your top five target markets.
Here is the step-by-step tutorial:
1) Login to your Analytics Account and select your website
2) Click the New Profile Button
Copywriting is a critical component in Pay per Click Ads. Even though you have structured your PPC accounts, the Headline, Description and Display URL are important elements in inviting users to your products.
Here are six Best practices for PPC Ad Copywriting
1) Competitor Research
Google Tag Manager (GTM) is the latest service that the Internet Giant has introduced to the market. The tool is especially useful for Marketers who would like to add custom tags on their own. For each company, (internal or clients), the first step in setting up a GTM is to create an Account. For each Google Id, you can have multiple accounts.
With RavenTools announcing that it would no longer use Google’s scrapped ranking data, webmasters and SEOs have started reviewing the need for tracking keyword position. Of all the SERP tracking articles in the SEO blogosphere, there has been conflicting opinions from SEO experts.
Case against SERP tracking
1) Personalization
Google Search results are not entirely based on algorithms. Human Raters play a crucial role in evaluating algorithm changes. They have to first understand the query type – navigational, informational & transactional. Then they have to evaluate the pages in the search results for relevance and the value it offers to the user. Based on relevance, Human Raters (Quality Raters) have to rate the pages as Vital, Useful, Relevant, Not Relevant, or Off-Topic.
DuckDuckGo brings back memory of Google in its early days. With a few generic and technical queries, you will soon realize that DuckDuckGo can compete with Google on many fronts.
We tested a few queries, and this is what we found.
1) No Right Sidebar Ads
First, there are no Ads on the right Sidebar. Instead, you will see "Search Suggestions:"