Multivariate Testing: If you are currently working on improving conversion in your critical pages then you might have come across the term “Multivariate Testing’. A/B Testing is a simple concept. You test for two versions A and B and find out which version converts better. The variation can be any aspect of the page – design, colour of the button, headline, background colour or Call to Action. But you can only test two variables at a time.
Call to Actions in Internet Media/Marketing are words that facilitate visitors to take immediate action. Here are 9 popular call to action used in successful online publications and retail stores.
1) Add to Cart: If you are running an e-commerce portal, you can’t ignore this call to action. This call to action has occupied the mind space of most online shoppers like the “Home” link in websites. If you don’t use ‘Add to Cart’ call to action in your shopping button, expect your conversion to go down by a huge margin.
Google Page Rank are logarithmic value given to each web page based on its importance. The importance is determined by the number of citation(links) that a page receives both internally(from the same website) and externally(from Authoritative and New Websites). Earlier page rank was defined simplistically
The first step in Internet Marketing is getting visitors to your website, Facebook, Twitter or LinkedIn page. While it takes discipline and concentrated link building, keyword research and on-page optimization to get the right audience to your landing pages, all the efforts would be wasted if you are not focused on conversion. Too often businesses focus on the wrong Key Performance Indicators - Time on page, Bounce Rate and Browse Rate.
Keywords are the fundamental building blocks for your Google Adwords campaign. The first thing that a Google Adwords newbie get stuck is in deciding the right keyword matching options. There are three Keyword matching options and one keyword elimination option. The keyword matching options are:
1) Broad Match
Click through rate(CTR) is the backbone of Internet Advertising. Although other metrics are being considered like the impact of indirect response to an Ad, agencies and marketers use click through rates to calculate the immediate impact of Advertising.
Formula
CTR = (Clicks/Impressions) x 100
Clicks: Number of times an Ad is clicked.
Impressions: Number of times an Ad is viewed
What is a Good Click through rate?
Bounce Rate: is one of the critical metrics used to measure user engagement.
Formula
Bounce Rate: (No of Single Page Visits)/ (Total Number of Visits) OR
Visits lasting < 10 seconds
For example out of 100 visitors to page A, if 60 visitors just visited page A before leaving your site then the bounce rate is 60% . Bounce rate also measures the quality of traffic. That is one reason why Bounce rate is often measured by the time the visitor spends on your page.
Use of long Tail keywords in your Ad Groups will improve conversion and relevancy for your Ads. First of all you have to understand that Quality Score is measured separately for your Ad Group, Keywords, Ads, Network (Display and Search), Landing page and Account. The score is calculated on the fly when a user enters a search query. With long-tail keywords the volume of searches would be low.
Here are 3 Best Practices while using long-tail keywords in your Account:
Quality Score (QS) determines the Ad Position and the actual Cost per Click. A low quality score means three things: your ad is not relevant for the keywords, the structure of the Ad Group is inconsistent and the landing page is not relevant.
For some strange reason, Google has disabled Quality Score from the default Adwords columns. For each keyword, Adwords calculates Quality Score based on the relevance with the Ad text and user’s search query. Performance of your Ad influences the value of the Quality Score.
What does the Quality Score Impact?
A good Quality score can save you lot of money. The Quality Score impacts Actual Cost per Click, First Page Bids and the Ad rank position
How to enable Quality Score for each keyword?
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What would you do if you have used up all the best practices in creating effective Ads for Google Adwords and still haven’t received a good response? For competitive categories, this might be the case. The best strategy is to use Google Adwords Ad Extensions.
Ad Extensions will allow your Ads to stand from the rest of the competition. There are four types of Ad Extensions available in Google Adwords:
1) Location Extensions
2) Call Extensions
3) Sitelinks Extensions
Persona marketing is not new in traditional marketing space. The best Direct Mail marketers create personas even before writing a single line of copy. It allows them to group together potential clients according to demographic, goals, desires and purchasing power. Can we replicate this model for the web and attract our ideal client?
Here are some action steps that can help you attract the ideal clients to your website
Google Plus for Business has gone live for users all around the world. The news was announced on Nov 7th 2011 in the Official Google Blog. Features like Hangout and Circles are also available in the page. In addition to that the users who has +1ed your page will be classified to Following, Customers, VIPs and Team members.
What are the default types of user segmentation provided by Google Plus?
It is important that you monitor your Brand keywords on a daily or weekly basis. Lot of times, your competitor might use your brand name in wrong places (spam sites, blog comments) or might create fake reviews in popular sites like Yelp. It is important that you address genuine complaints raised by your customers and inform your prospects about fake reviews and comments. To solve this problem, follow these guidelines
1) Study your Analytics report
Twitter Advanced search will allow you to get the latest trends and opinions about topics ranging from breaking news, politics, controversies, product releases, movie reviews to wide range of niche topics.
As with Search Engine, lot of techniques can be repeated for Twitter search
1) Broad Search
This will give all the results related to the search term used. For example if you are searching to find out what people are saying about UK Economy, type in:
Query Deserves Freshness(QDF) is a ranking factor used in Google Algorithm for time sensitive search phrases. For example, if you had searched for Steve Jobs when his death made news in October 5, you would have noticed websites constantly changing their rank in top 5 position for the term "Steve Jobs dead". This is because Google in 2007 started tweaking its algorithm to include fresh blog posts and news about hot topics in its Search Results page, moving away from listing traditional news sites as the only source for "hot" topics.
Link building continues to be an important activitiy for your Internet Marketing campaigns. Since Google Search Engine was built on the notion of citation (links), algorithm changes in the future will not alter the fundamentals.
1. Link Diversity
If you are managing multiple blogs or websites or even a single website on which your income depends on, then it is essential that you invest in Analytics Software. Now you might ask "Why you need to invest when Google Analytics gives you all the features for free". Don't get me wrong, Google Analytics is great but use it only if you don't monitor traffic on a day to day or even on an hourly basis.